The Bliss Group
Customer Story
The Challenge
Client:
The Bliss Group
Industry:
Marketing
Solution Type
Marketing AI Agent
The Bliss Group built their reputation as an industry-leading marketing communications firm by delivering innovative, data-driven solutions to major clients in financial services, healthcare, technology, and professional services. Their proprietary methodologies and analytics-powered approach distinguished them in a crowded marketplace, earning multiple industry awards and longstanding client relationships. However, their high-touch approach to strategy and client service was challenging to scale. Client turnaround times were compressing while demand for senior professional time increased – time that was needed for teaching, training, and project oversight. The team needed to find a way to maintain quality and client service levels while freeing up capacity to pursue high-value growth initiatives.
The Solution
The Bliss Group implemented Suits, focusing in the first month on full-staff adoption and efficiencies with Suits’ AI agents, client knowledge, and built-in workflows. In the background, Bliss began to convert some of its most time-intensive processes into AI workflows. For example, they created a “pitch ideation” workflow. Integrating their own methodologies, they went beyond basic media monitoring to capture the nuances of specific client goals, priority messages, and reporter preferences to pinpoint relevant news hooks. Bliss then sought to push the envelope, using AI to address client pain points in ways they couldn’t previously. This opened the door to a new class of services—faster, more responsive, and designed to extend the firm’s strategic value without overextending its team.
“We've always prided ourselves on being data-driven and innovative, but Suits took that to another level entirely. Our competitors are still doing things the old way while we're delivering AI services that our clients can't get anywhere else.”
Reed Handley
Head of Growth & Financial Services Practice Leader
The Outcomes
Suits helped Bliss reclaim time across the board. Competitor research, media monitoring, and content ideation—all formerly manual, multi-hour tasks—are now supported by AI workflows that execute in minutes. Suits has also enabled tighter QA loops, reducing revision cycles. On average, this saved more than 15 hours per account per month. By codifying institutional knowledge, Bliss is now able to support more clients at a higher standard while giving rising talent more time for learning and growth. Internally, leaders saw a shift: less time spent on rote reviews and more on mentorship, creative direction, and business development. With core workflows systematized, the team had space to innovate. And finally, clients are wowed. Bliss’ next-gen AI services have unlocked new ways to test ideas, spark engagement, and move faster in market. Demand for these innovations continue to grow.
“Leading a 50-year-old agency means honoring our legacy while boldly embracing what's next. Suits represents exactly that balance. It's helped us codify decades of institutional knowledge while positioning us at the forefront of AI innovation.”
Cortney Stapleton
CEO
