Research in Minutes, Pitches That Land, Relationships That Scale

Transform your PR practice with AI-powered research, media intelligence, and pitch development that wins opportunities and elevates your impact.

From reactive to proactive, the new standard in PR excellence

PR success depends on deep research, perfect timing, and relationships at scale. What if you could gather market intelligence in minutes instead of days, monitor media landscapes continuously, and develop compelling pitches faster than ever?

In this session, you'll master AI for PR-specific workflows—from journalist research and pitch development to crisis preparation and media monitoring.

This is how PR professionals move from constantly catching up to confidently leading the conversation.

Sally Slater
Suits Academy Host and InnovAItion Partners Founder

What You'll Discover in This Session

Rapid Research & Intelligence

Conduct comprehensive market research, competitive analysis, and media landscape mapping in a fraction of the time traditional methods require.

Rapid Research & Intelligence

Conduct comprehensive market research, competitive analysis, and media landscape mapping in a fraction of the time traditional methods require.

Rapid Research & Intelligence

Conduct comprehensive market research, competitive analysis, and media landscape mapping in a fraction of the time traditional methods require.

Pitch & Press Development

Create compelling pitches, press releases, and media materials that capture attention and align perfectly with journalist interests and outlet priorities.

Pitch & Press Development

Create compelling pitches, press releases, and media materials that capture attention and align perfectly with journalist interests and outlet priorities.

Pitch & Press Development

Create compelling pitches, press releases, and media materials that capture attention and align perfectly with journalist interests and outlet priorities.

Media Monitoring & Crisis Prep

Track media coverage, monitor sentiment shifts, and prepare crisis communication strategies before issues escalate into problems.

Media Monitoring & Crisis Prep

Track media coverage, monitor sentiment shifts, and prepare crisis communication strategies before issues escalate into problems.

Media Monitoring & Crisis Prep

Track media coverage, monitor sentiment shifts, and prepare crisis communication strategies before issues escalate into problems.

What You'll Walk Away With

Research that used to take days, done in minutes freeing you for strategic relationship building

Deeper insights than manual research provides with analysis across hundreds of sources simultaneously

Better preparation for media outreach with journalist background, beat analysis, and angle recommendations

Strategic intelligence that wins opportunities by identifying trends and news hooks before competitors

Crisis detection and response frameworks that help you stay ahead of potential issues

Who Should Watch This Session

This session is perfect for:

Agency owners taking their first steps with AI

Teams who want to start together on solid ground

Anyone who's felt overwhelmed by AI and needs a clear starting point

Consultants ready to organize their expertise into scalable systems

What You'll Need

Before the session:

List of target media outlets and publications

Key journalists and influencers you want to track

Recent press releases or pitches you've sent

During the session:

Your laptop with Suits.ai access

Specific PR challenges you want to solve

Your questions—we'll answer them!

After the session:

1 hour to set up media monitoring for top clients

Test run developing a pitch using AI research

Team training on new research capabilities

Before the session:

List of target media outlets and publications

Key journalists and influencers you want to track

Recent press releases or pitches you've sent

During the session:

Your laptop with Suits.ai access

Specific PR challenges you want to solve

Your questions—we'll answer them!

After the session:

1 hour to set up media monitoring for top clients

Test run developing a pitch using AI research

Team training on new research capabilities

Before the session:

List of target media outlets and publications

Key journalists and influencers you want to track

Recent press releases or pitches you've sent

During the session:

Your laptop with Suits.ai access

Specific PR challenges you want to solve

Your questions—we'll answer them!

After the session:

1 hour to set up media monitoring for top clients

Test run developing a pitch using AI research

Team training on new research capabilities

Common Questions About This Session

Can AI really understand the nuances of journalist relationships?

AI won't replace the relationship-building that's core to PR, but it supercharges your preparation. You'll research journalists' recent articles, beat focus, writing style, and interests in minutes—so when you do reach out, you're informed and relevant. The relationship is still yours; AI just makes you better prepared.

How does this help with crisis communication?

You'll set up sentiment monitoring and alert systems that detect potential issues early—negative sentiment spikes, emerging controversies, or brand mentions that need attention. This gives you time to prepare holding statements, brief clients, and coordinate responses before a crisis fully develops.

Can this help me find news hooks and story angles?

Absolutely! AI can analyze current news cycles, identify trending topics in your client's industry, and suggest angles that connect your client to what journalists are already covering. This dramatically increases your pitch success rate because you're offering timely, relevant stories.

How is this different from media monitoring services like Meltwater or Cision?

Those are excellent monitoring tools. This adds an intelligence and creation layer—not just tracking what's being said, but analyzing it, generating insights, and helping you create response materials. Many agencies use both: monitoring tools for coverage tracking, AI for research and content creation.

What about researching media outlets I'm not familiar with?

Perfect use case! You can quickly analyze any publication's content focus, typical story angles, audience demographics, and editorial calendar patterns. This is especially valuable when expanding into new markets or pitching niche publications.