Hirsch Leatherwood
Customer Story
Automated research & media monitoring freed up time, allowing to focus on creative work & client relationships
The firm tripled managed accounts without adding staff, maintaining their bespoke service quality throughout.
Media monitoring dropped 75%, brief creation 80%, client reporting 60%, boosting operational efficiency.
The Challenge: Scaling Without Sacrificing Quality
Client:
Hirsch Leatherwood
Industry:
PR Agency
Solution Type
PR AI Agent
Founded in 2021, Hirsch Leatherwood built their reputation as a strategic communications firm by delivering bespoke services to Fortune 500 companies and rising industry players. Their expertise in corporate communications, brand growth, and visibility strategies set them apart in a competitive market. However, as client demands grew, the firm faced a critical scaling challenge. Their team was spending countless hours on manual processes—media research, sentiment tracking, campaign planning, and creating custom deliverables. These labor-intensive tasks were essential but created bottlenecks that limited their ability to take on new clients while maintaining their high standards.
"Before Suits.ai, we were caught in the classic PR firm dilemma. We wanted to grow, but every new client meant more manual research, more time spent on routine tasks, and less time for the strategic thinking that really drives results."
The Solution: AI-Powered Workflow Transformation
Hirsch Leatherwood implemented Suits.ai's comprehensive suite of tools designed specifically for PR and communications firms. The platform's automated media monitoring, proposal generation, brief creation, and workflow optimization capabilities addressed their core operational challenges. The implementation process was remarkably smooth. Within two weeks, the team was fully operational on the platform, with complete integration wrapped up in under a month. The seamless integration with their existing systems meant no disruption to ongoing client work. The firm adopted key features including automated media monitoring with real-time sentiment analysis, AI-generated competitor analysis, streamlined brief creation, and comprehensive reporting automation. These tools transformed their daily operations from reactive manual processes to proactive, data-driven workflows.
"It feels like every strategist has a digital counterpart. The AI amplifies our impact significantly, allowing us to deliver insights we never could have generated manually." - Evan Latherwood, Hirsch Leatherwood
The Outcomes: Unprecedented Growth and Efficiency
The transformation was immediate and measurable. Campaign planning, which previously took nearly a week, now requires just a few hours, saving over 120 hours per cycle. This time savings allowed the team to take on significantly more clients while actually improving service quality. Media monitoring became a 24/7 operation with automated sentiment analysis, client mention alerts, and trend tracking across relevant outlets. Brief creation transformed from a time-consuming manual process to an AI-assisted workflow that produces branded decks and media plans while maintaining Hirsch Leatherwood's distinct quality standards. The most significant impact was on team productivity. Strategists now allocate 70% more time to creative and consultative efforts, while account managers can focus on relationship building rather than routine research tasks. This shift in focus has elevated the quality of client interactions and strategic recommendations.
"AI takes care of the heavy lifting, from research to content creation. Our team can now focus entirely on strategy and client relationships."
Julia Chapell, VP at Hirsch Leatherwood
Co-founder, Metricon Advisors
